CUPRA Ateca 2020

CUPRA’s new recipe for its high-performance SUV

Martorell, 27 July 2020

  • More purposeful and confident look thanks to its updated exterior design and its upgraded interior design
  • New 9.2’’ infotainment system with capacitive screen takes connectivity to the next level with access to content whether on a smart device or online and accessed via the car
  • New safety and convenience systems make the CUPRA Ateca even more assured
  • Performance and dynamism are guaranteed with the combination of 2.0 litre TSI engine with 300PS, seven-speed DSG, 4Drive and DCC dynamic chassis technologies
  • Thanks to its low weight, high output engine and the launch control, the SUV can reach 100km/h in just 4.9s
  • New CUPRA steering wheel with the engine start and CUPRA mode select button with larger shift paddles and new bucket seats will make driver feel more connected to the vehicle.

The new CUPRA Ateca 2020 aims to deliver the ultimate dynamic performance and maintain the brand’s spirit but brings additional levels of desirability to help it meet the requirements of an ever more demanding market.

The CUPRA Ateca was the first vehicle to be launched under the stand-alone high-performance brand and offered a unique proposition in the market, bringing the highest performance of any SUV outside of the premium manufacturers. The CUPRA Ateca is a vehicle that offers a mixture of precision, sportiness, practicality and alluring design. And now those characteristics have been enhanced to make it an even greater proposition.

“The CUPRA Ateca marked the brand’s entry into a new segment, becoming a great success along the way, selling over 15,000 units since its launch at the end of 2018, and allowing CUPRA to grow its position in the Ateca family – representing 15% of the mix,” said CUPRA CEO Wayne Griffiths. “The high-performance SUV was the key driver in CUPRA achieving a 72% growth year on year, powered by mature markets such as Germany, France and Switzerland as well as pushing the model further afield in Mexico at the end of last year.”

The new CUPRA Ateca is designed and developed in Barcelona, at the brand’s facilities and will be produced in Kvasiny, (Czech Republic). It will enter the market from September 2020.

CUPRA HQ Communications

Fernando Salvador
Head of Product & Events Communications
M/ +34 609 434 670

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804

Jan Conesa
Product Communications
M/ +34 650 659 096