CUPRA Ateca 2020


Martorell, 27 July 2020

The world is changing, we’re more connected, reliant on a more digitalised experience than ever before and to take this digital world with us into our vehicles, which is why the new version of the high-performance compact SUV takes connectivity to another level.

At its centre is the Digital Cockpit, which brings together a high-resolution 10.25” user definable instrument cluster and infotainment system. The pixel-dense digital instrumentation provides greater functionality, allowing drivers to view everything from classic information found on analogue dials, such as speedometer and tachometer, to full-colour maps and navigation. An exclusive sporty display developed for CUPRA models allows to see the RPM and speed clearer and to have a more emotional display.

The instrument cluster is linked to a large 9.2” Infotainment System that offers navigation and natural voice control to simplify user interaction. And for simplicity the new CUPRA Ateca also includes illuminated Type C USB connectors making it easier to plug in, connect and charge without any hassle.

Voice recognition is perhaps one of the easiest and most natural ways to interact with devices, especially as we have become so used to home assistants from the consumer electronics world.

Voice recognition enables a natural understanding of language in order to allow the user to interact with the infotainment system using natural commands, making corrections and referencing previous commands. So, whether you need to find navigation information or search for music, it’s quicker and easier, and the system uses a simple wake-up phrase “Hola Hola” to get things started.

And with the Full Link system, customers will also be able to access their digital lives wirelessly, no matter what device they use; Apple CarPlay or Android Auto (using a wireless connection based on Bluetooth or WLAN).

The Full Link system is the gateway to connectivity, allowing users to connect their mobile devices to the vehicle’s infotainment system, and bring their digital eco-system into the cabin. So, whether you want to bring your contact list into the vehicle, the music that’s part of your journey or mapping systems, they’re all available, accessed in a controlled, intuitive, safe manner that won’t distract drivers from the road, using either the infotainment system or the integrated steering wheel controls.

The Online Connectivity Unit with embedded SIM means that you’ll never lose your connection to the digital world, and in future developments the system will allow users to access the latest infotainment apps which can be updated at any time. That means the number of in-car and online services will grow through the life of the vehicle as the digital eco-system expands.

Built-in eSIM also means that the eCall service is available, which directly contacts emergency services should an incident occur, adding yet another level of safety to the vehicle. It’s not only the possibility to make an emergency call (manual or automatic) but also that important data from the vehicle will be sent directly to the emergency services such as car position, engine type, vehicle colour or number of passengers, making it easier for them to assist.

In addition, the online connectivity via the embedded eSIM allows some infotainment functions to use real-time cloud information, adding an additional dimension to the traditional navigation system. For example, online traffic information, parking and petrol station position and the opening times and current prices.

The Connect app opens a new world of possibilities. The app can be downloaded to your smart device, giving remote control over a plethora of functions that will help maximise the driver enjoyment and help improve safety too.

Users can remotely access their vehicle’s data: driving information, parking position, vehicle status, including doors and lights, set up speed alerts so you can be warned if someone using your vehicle is driving too quickly, area and anti-theft alerts, open and close doors with the remote lock and unlock service, or remotely activate the horn and turn the signals on to find the car more easily.