New production methods

SEAT launches an open innovation programme to accelerate the 4.0 transformation of its Martorell factory

Martorell,  29 September 2017

  • The initiative, called “Breaking FAB”, offers external partners the chance to propose innovative solutions that improve the factory’s production processes
  • The programme kicks off with a meeting with startups, researchers and designers who want to incorporate their talent into SEAT’s innovation ecosystem
  • Martorell is Spain’s most important car factory and a benchmark facility in Industry 4.0

SEAT Vice-president for Production Dr. Andreas Tostmann pointed out that “SEAT is in a constant process of fostering innovation, as this initiative clearly reflects. In recent years we have made Martorell one of the smartest, most digitised in the sector. With this initiative, we are opening our doors to external talent to take a step forward in our 4.0 transformation”.

In terms of production, Martorell is Spain’s most important car factory, and it has been recognised with the Lean & Green Management Award, which confirms it as the most efficient factory in the European automotive industry, and a special mention to quality in the Factory of the Year awards for excellence in its manufacturing process. The factory tour will provide first-hand insights into the role of robots in production and logistics, as well as the innovations included by SEAT to face the challenges of Industry 4.0 and create one of the smartest, most digitised and coordinated factories in the sector. Highlights of these innovations include the use of smart glasses, exoskeletons and autonomous, collaborative robots.

All those interested in participating in the “Breaking FAB” platform can register until next 18 October via the webpage The applicants must make a compelling case for attending and present the knowledge and expertise they can contribute to the proposed challenges. Following the meeting, participants can put forward their ideas and initiatives for resolving the company’s challenges and be considered as partners in its innovation network.

Partner ecosystem at SEAT

Beyond production, SEAT has been working for some time in several fields to adapt to future challenges and the disruptive changes that are arising in the automotive sector.  With the help of the Easy Mobility Team, the company’s transversal team which was created to accelerate its digital transformation, SEAT is shaping its own partner ecosystem with the goal of providing drivers with EASY mobility experiences that are digital and connected.

Significant recently arranged partnerships include those with Google and Amazon, which will enable SEAT to integrate the Waze navigation system and the interactive voice activated assistant Alexa in its cars. In addition, SEAT has also signed agreements with businesses such as SABA, to create car and parking related services; and with entrepreneurs and startups like the participants in the SEAT Accelerator by Conector, who are developing several projects associated with the future of the automotive sector. 


SEAT Communication

Cristina Vall-Llosada 
Head of Corporate Communications
T / +34 93 708 53 78  
M/ +34 646 295 296        

Maria José Aguilar
Corporate Communications
T / +34 93 708 53 67  
M/ +34 681 270 021