Themes

08.02.2012

SEAT ECO

Conclusions after 3 months of work
IESE and SEAT join forces to evaluate electro-mobility in Spain
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  • 70% of Spain’s daily driving distances can be addressed with electro-mobility
  • R&D investment and collaboration between public and private sectors essential for introduction phase of e-mobility
  • Over 60 Executive MBA students participated in the “SEAT e-mobility Project”

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  • IESE and SEAT join forces to evaluate key factors of electro-mobility in Spain

    The prestigious business school IESE and Spanish market leader SEAT joined forces to evaluate the key factors in e-mobility in Spain. During the last three months, over 60 students of the Strategic Operations course participated in the “SEAT e-mobility Project”. The course was taught by Professor Marc Sachon within IESE’s Executive MBA programme.

     

    This project gives students an excellent opportunity to analyse the effects of e-mobility on the car industry’s value chain and evaluate the possible scenarios in the development of electro-mobility in Spain.

     

    The work teams analysed several aspects such as the available and necessary infrastructures, the more expensive purchasing prices with lower energy and maintenance costs, green energy as a fuel source or the use of intelligent networks.



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