SEAT to open 15 dealerships in China in 2012

Today at the Guangzhou Auto Show SEAT outlined the brand’s plans for expansion in China. After announcing commencement of operations in the country at the Shanghai show last April, SEAT has already signed off on different agreements to open a network of 12 dealerships, and in the next few weeks will close new deals which will enable the company to begin sales in China with a total number of 15 dealerships.

 

The sales and marketing network will cover China’s main cities – including Beijing, Shanghai, Chongquing, Shenzhen, Wuhan, Chengdu and Guangzhou. In the future, the number of dealerships will grow as new ones are opened.

 

At the presentation at the Guangzhou Motor Show James Muir, Chairman of SEAT’s Executive Committee, said “expansion in China from 2012 onwards is an exciting chapter in the history of our brand”. “We are working to create a dealership network which will accompany us on the road to success”. He added “our overarching aim is to be present in the country’s most important cities; at a later stage we want to expand the network until we cover all the most important urban areas of the...

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